If that title grabbed you then i am sure you will find more insightful quotes from Advertising legend Bill Bernbach in the following clips. Many of his thoughts and ideas echo so well with my artistic and creative philosophy. For those of you who are not familiar with Bill Bernbach, He was a big name in advertising in the 50s - 60s. So much of todays advertising is built on his legacy and that true good advertising is art.
Why on earth would this be interesting for me as concept artist or visual fx artist creative?
Before Bill, Most of the time i felt like a cog in a wheel of a huge machinery wether it was film, games, or any creative project. I felt like i moved a couch left or rightI came to realise that each role we have we need to understand what it is, why we do it, to whom we do it before we do it. The understanding to who we are delivering to helps your creative decision making. When you are faced with a visual task your job becomes a bit easier if you understand what the director or supervisor wants to achieve. A single word can often suffice to help you on the right path. Plus you feel you are being creative and not just filling an empty spot because you understand you are selling an idea rather then performing an empty task.